Use only the first flush tea leaves
Concept
Live for now,
live as yourself.
"Life with the tea of Kyoto."
Japanese tea has long been the heart of Japan's rich culinary culture and well-being.
We wish to share its true flavor, its richness, and the serenity it brings with the entire world.
Our partner in this journey is the Nakai family, boasting 350 years of history in Wazuka, Kyoto.
100% Organic. Single Origin.
We use only "Ichibancha"—the very first harvest of the year.
The elegant harmony of astringency, sweetness, and umami inherent to Uji tea can be enjoyed both cold-brewed and hot.
Whether you are a connoisseur or a newcomer to Japanese tea, you will feel the difference in a single sip.
Each cup is crafted with love and meticulous care.
This is the authentic Japanese tea we present to you with pride.
Take a deep breath.
Be yourself, and find your comfort.
May your "now" be filled with the simple joy of a standing tea stalk—a small sign of good things to come.
Subscription
Save 10% on Subscriptions
Daily delight. Lasting wellness.
Elevate your routine with IMA’s special subscription plan.
Where to Find “IMA”
Includes shops available for a limited time only.
About “IMA”
100% Organic.
Uji Tea from Kyoto to the World.
All IMA teas are 100% organic. In the mountainous Uji region, organic cultivation is incredibly difficult, making organic Uji tea exceptionally rare. We hold JAS, JONA, and OCIA organic certifications, ensuring that every step—from raw materials and production to packaging—is dedicated to safe and sustainable tea making.
Exclusively "Ichibancha."
Single Origin from the Nakai Family, Kyoto.
We use only "Ichibancha" (the first harvest of the year) and deliver it as a single-origin product from a single estate. While striving for a fresh taste that you’ll want to enjoy every day, IMA also invites you to appreciate the subtle variations in flavor shaped by the climate and soil of each year—much like fine wine or coffee.
Taste the Difference, Even Cold-Brewed.
Authentic Quality in Any Style.
Our tea is designed to fit seamlessly into diverse lifestyles and cultures worldwide, without ever compromising the authentic flavor of Uji tea. Whether enjoyed hot, cold-brewed, or as a latte or ingredient in sweets, you will experience our unwavering commitment to quality in every sip.
History
Over 350 Years of Tradition.
The Nakai Family of Kyoto.
Our partner is the Nakai family, legendary Uji tea farmers from Wazuka, Kyoto, with over 350 years of history. As pioneers of organic cultivation in Japan, they began their journey 40 years ago—at a time when pesticides were the norm. Driven by a belief in "tea making that is kind to both the body and nature," it took seven years to restore the soil and perfect the delicious organic tea that now draws global attention.
Nurtured in "Chagenkyo" (The Hidden Tea Valley),
Wazuka, Kyoto.
Wazuka is known as "Chagenkyo"—the cradle of Japan's finest tea. This lush, mist-shrouded basin is the heart of Uji tea production, accounting for nearly half of Kyoto's total output. The extreme temperature variations between day and night, and summer and winter, naturally concentrate the sweetness and umami within the leaves. This unique terroir has made Wazuka a renowned tea-growing region for over 800 years.
IMA Style How to Enjoy
Experience the Flavor Through Temperature.
High Temperature (80°C / 176°F or above)
By brewing for about one minute at high temperatures, you can bring out the tea’s vibrant aroma and characteristic astringency. Catechin, the component responsible for bitterness and astringency, is more effectively extracted at 80°C or higher. Since catechins offer antibacterial and antioxidant benefits, brewing with hot water is recommended for daily health maintenance.
Low Temperature (70°C / 158°F)
For Sencha, brewing at 70°C for about 90 seconds creates an elegant cup with a perfect balance of sweetness and umami. If you find the tea too astringent, try lowering the temperature further.
Tip: You can easily adjust the temperature by pouring boiling water into a different vessel—each transfer lowers the water temperature by approximately 10°C.
Cold Brew (Mizudashi)
By brewing slowly with cold water over time, you can achieve a mellow, gentle flavor. This method highlights the tea’s natural sweetness while minimizing bitterness.
Enjoy Throughout the Day: Morning, Noon, and Night
SENCHA 
MATCHA
Awaken your senses or find your focus with Sencha or Matcha, both rich in natural caffeine.
JAPANESE
OOLONG
TEA
JAPANESE
BLACK
TEA
Unwind during your afternoon break with Japanese Oolong or Japanese Black Tea. A perfect pairing for sweets and cakes.
ROASTED
JAPANESE
TEA
Settle into a restful evening with Hojicha (roasted green tea), naturally low in caffeine and gentle before sleep.
